{"product_id":"alias-new-lady-07a","title":"New Lady","description":"\u003ch2\u003eDesign Philosophy\u003c\/h2\u003e\n\u003cp\u003eNew Lady is a chair designed by world-renowned lighting and furniture designer Paolo Rizzatto for Alias, a work that perfectly harmonizes structural honesty with visual lightness. Within a minimalist silhouette that rigorously excludes unnecessary elements lies the essence of Italian industrial design, and the moment it is placed in a space, it elevates the dignity of the entire surrounding environment with restrained elegance. Where Rizzatto's distinctive engineering sensibility meets Alias's half-century of technological innovation, universal beauty that transcends time is realized.\u003c\/p\u003e\n\n\u003ch2\u003eMaterials and Finishing\u003c\/h2\u003e\n\u003cp\u003eAlias's long-accumulated expertise in aluminum and steel processing is fully embodied in the New Lady's frame. The precisely extruded and formed metal structure simultaneously ensures remarkable lightness and robust durability, while the smooth surface finishing further enhances the minimalist formal beauty. Carefully selected materials are applied to the seat and backrest, providing comfortable support even during extended sitting, and adding tactile and visual richness through contrast with the metal frame.\u003c\/p\u003e\n\n\u003ch2\u003eSpace Utilization\u003c\/h2\u003e\n\u003cp\u003eFrom residential dining rooms to high-end hospitality environments and premium office meeting rooms, New Lady naturally harmonizes with diverse spatial scenarios. Thanks to its concise proportions and slim profile, it delivers a clear design statement without visually overwhelming the space, and when multiple units are arranged, the rhythmic repetition pattern imparts refined order to the space.\u003c\/p\u003e\n\n\u003ch2\u003eItalian Craftsmanship\u003c\/h2\u003e\n\u003cp\u003eSince its founding in 1979, Alias has been a pioneer of Italian design furniture, continuously exploring the possibilities of industrial materials centered on aluminum and steel, and presenting new balance points between function and aesthetics. New Lady is completed piece by piece by skilled craftsmen at the Alias workshop near Milan, and only products that pass rigorous quality inspections at each stage are shipped. The rational spirit of Italian industrial design and artisanal refinement coexist\u003c\/p\u003e","brand":"Alias","offers":[{"title":"Default Title","offer_id":53027121561964,"sku":"Alias : Default Title","price":99999999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/New-Lady_preview_0.jpg?v=1766983467","url":"https:\/\/trdst.us\/products\/alias-new-lady-07a","provider":"TRDST.US","version":"1.0","type":"link"}