{"title":"YOY","description":"\u003cp\u003e\nEstablished in 2011, YOY is a design studio by Naoki Ono and Yuki Yamamoto, based in Tokyo and working internationally. They design mainly furniture, lighting and interiors around the theme of “between space and objects”. YOY specialises in designing products that tell short stories of everyday life, such as “CANVAS,” a canvas with a drawing of a chair, which doubles as a chair by leaning against a wall, and “SCRIBBLE,” a series of table mats that look like scribbles. The products pursue aspects of design that go beyond ease of use and functionality. YOY first presented their independent works at Milan Design Week 2012 and have since participated in the event for eight consecutive years. Their works have now been commercialized by European and American brands. They have held exhibitions including “FICTIONALITY,” which featured works that infuse fiction into everyday life, and “EXISTENCE,” which focused on themes of human nature, perception and existence. Their works are sold all over the world including MOMA, and they have received several international awards.\u003c\/p\u003e","products":[{"product_id":"lodes-hover-led-paper-and-metal-floor-lamp","title":"HOVER - LED paper and metal floor lamp","description":"\u003cp\u003eThe \u003cb\u003eHover\u003c\/b\u003e floor lamp feature a lamp shade that looks as if it is detached from the base, connected seamlessly by a single cable that runs through the stem and comes out of the other end.‎ The end result creates an illusion that the light source is almost weightless and floating in the air, like a balloon.‎\u003cbr\u003eHover features a dimmer controlled by a power switch on the upper end of the stem, users can simply touch the top of the stem to modulate the intensity of the light.‎ All typically external technical functions have been carefully incorporated within the lamp's internal structure.‎ Additionally, the power supply comes in the form of a USB cable.‎\u003cbr\u003eThe shade comprises a sheet made from a special compound of paper and polymer film, further emphasising the lightness of the design language while extending its durability.‎ The sheet is laid out in especially flat designed packaging to avoid excess waste, allowing for the lowest possible environmental footprint.‎ The shade can then be easily assembled by the customer thanks to a plastic film that allows the two ends to be joined together.‎\u003cbr\u003eAvailable as a table or floor lamp, Hover is available as a table lamp at 51.‎5cm tall or a floor lamp at 149.‎2cm.‎ The series suits different uses such as on a desk, side table or next to a sofa.‎ The floor lamp could also be used for public spaces including an airport lounge, a hotel room or lobby.‎\u003cbr\u003e\u003cbr\u003eStructure: Metal\u003cbr\u003eMatte White\u003cbr\u003e\u003cbr\u003eDiffuser: Paper\u003cbr\u003eMatte White\u003cbr\u003e\u003cbr\u003eLED\u003cbr\u003e2700 K | 6 W \/ 1000 lm | 5V 2A | CRI 90 | MacAdam 3-Step\u003cbr\u003eIP 20\u003c\/p\u003e","brand":"Lodes","offers":[{"title":"Default Title","offer_id":53027849765228,"sku":"LODES :  18471 1027","price":1040.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/lodes-hover-floor-lamp_580x_182d4ad1-d303-40e9-baf3-59d76cb0f4a2.jpg?v=1766985780"},{"product_id":"lodes-hover-led-paper-and-metal-table-lamp","title":"HOVER - LED paper and metal table lamp (Request Info)","description":"\u003cp\u003eThe \u003cb\u003eHover\u003c\/b\u003e table lamp feature a lamp shade that looks as if it is detached from the base, connected seamlessly by a single cable that runs through the stem and comes out of the other end.‎ The end result creates an illusion that the light source is almost weightless and floating in the air, like a balloon.‎\u003cbr\u003eHover features a dimmer controlled by a power switch on the upper end of the stem, users can simply touch the top of the stem to modulate the intensity of the light.‎ All typically external technical functions have been carefully incorporated within the lamp's internal structure.‎ Additionally, the power supply comes in the form of a USB cable.‎\u003cbr\u003eThe shade comprises a sheet made from a special compound of paper and polymer film, further emphasising the lightness of the design language while extending its durability.‎ The sheet is laid out in especially flat designed packaging to avoid excess waste, allowing for the lowest possible environmental footprint.‎ The shade can then be easily assembled by the customer thanks to a plastic film that allows the two ends to be joined together.‎\u003cbr\u003eAvailable as a table or floor lamp, Hover is available as a table lamp at 51.‎5cm tall or a floor lamp at 149.‎2cm.‎ The series suits different uses such as on a desk, side table or next to a sofa.‎ The floor lamp could also be used for public spaces including an airport lounge, a hotel room or lobby.‎\u003cbr\u003e\u003cbr\u003eStructure: Metal\u003cbr\u003eMatte White\u003cbr\u003e\u003cbr\u003eDiffuser: Paper\u003cbr\u003eMatte White\u003cbr\u003e\u003cbr\u003eLED\u003cbr\u003e2700 K | 6 W \/ 1000 lm | 5V 2A | CRI 90 | MacAdam 3-Step\u003c\/p\u003e","brand":"Lodes","offers":[{"title":"Default Title","offer_id":53027850027372,"sku":"LODES :","price":99999999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_table-lamp-lodes-609344-relf4a3e848.jpg?v=1766985782"}],"url":"https:\/\/trdst.us\/collections\/yoy.oembed","provider":"TRDST.US","version":"1.0","type":"link"}