{"title":"Massimo Iosa Ghini","description":"\u003cp\u003e\nMassimo Iosa Ghini was born in Bologna in 1959. After initiating his university studies at the University of Florence, he graduated in Architecture at the Milan Polytechnic. In 1985, he joined the Memphis group with Ettore Sottsass and the following year, founded the Bolidismo movement. These avant-garde experiences pursued experimentation and innovatation in architecture, design, and communications. Bolidismo was a collective of twenty architects with whom Iosa Ghini conducted theoretical and design research into the concepts of ubiquity, speed, the unexpected, dynamism and freedom. For several years, he worked as a consultant for RAI where he created sets and graphics for such TV shows as Obladì Obladà, hosted by Serena Dandini. Massimo Iosa Ghini works on a wide variety of scales from product design to communications, interiors, furniture and exhibition design, and the design of commercial buildings, museums, offices, railway stations and subways. \u003cbr\u003e \u003cbr\u003eHis beginnings in product design with the Memphis group saw him create the Otello armchair, the Roy table and the Juliette chair. He has collaborated with many important design brands. For Moroso, he designed the New Tone sofa, exhibited in the world's leading design museums and still in production. He created the comfortable and versatile Alo swivel stool for Poltrona Frau and the Leggero sofa for Cassina, consisting of a metal frame with a fabric-covered seat in polyurethane foam. He conceived successful kitchen models for Snaidero, including Gioconda and Frame. More recently, in 2021, with Natuzzi, he produced the Sinuosa collection composed of the Juno sofa, the Beat armchair and the Gutta table. \u003cbr\u003e \u003cbr\u003eFounded in 1990 with offices in Bologna and Milan, Iosa Ghini Associati develops projects for important international groups the world over. His most significant commissions include Ferrari Stores in Europe, the United States and Asia; a multifunctional residential project in Budapest; hotels in Europe (including in Budapest, Nice and Bari); airport areas for Alitalia; the Kröpcke underground station in Hanover; The Collection shopping centre in Miami; the Galleria Ferrari Museum in Maranello; the Seat Pagine Gialle headquarters in Turin; the Giorgio Morandi House Museum and the People Mover transport infrastructure project in Bologna; the IBM Software Executive Briefing Center, Rome. \u003cbr\u003eIn 2013, the Milan Triennale dedicated an anthological exhibition to him, held the following year at MAMbo in Bologna. In 2015, one of his retail concepts, KIKO MILANO, won the Best Retail Global Expansion category at MAPIC 2014. The Marconi Foundation and the Marconi Institute for Creativity awarded him the Marconi Prize for Creativity. His design and architecture projects have received important mentions like the Compasso D'Oro ADI Award and numerous awards, including the Good Design Award from the Chicago Athenaeum; the Red Dot Award and the iF Product Design Award in Germany; the Roscoe Award in the U.S.A.; the IAI AWARD Green Design Global Award; and the IAI Awards in China.\u003c\/p\u003e","products":[{"product_id":"moroso-new-tone-3-seater-fabric-or-leather-sofa","title":"NEW-TONE - 3 seater fabric or leather sofa","description":"\n    \u003cp\u003eNEW-TONE - 3 seater fabric or leather sofa is a product of the Moroso brand, featuring curved forms reminiscent of modern streamline architecture and striking solid horizontal shapes. Stress-resistant polyurethane foam and polyester fiber fillings of various densities are used on the wooden frame, with seat cushions using polyurethane foam of various densities and optional back pillows made of goose down. Available in fabric or leather materials, and the NewTone collection covers are non-removable. This product imparts new respect and style to the act of sitting with its modern and sophisticated design.\n\nKorean search keywords hashtags: Moroso, NewTone, 3 seater sofa, sofa, fabric sofa, leather sofa, interior furniture, modern design, living room furniture, design sofa\u003c\/p\u003e\n    ","brand":"Moroso","offers":[{"title":"Z \/ Q","offer_id":53770003579244,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ S","offer_id":53797572477292,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ W","offer_id":53797572510060,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ Y","offer_id":53797572542828,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ T","offer_id":53797572575596,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ Z","offer_id":53797572608364,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_newtone-moroso-438329-rel4a38cd98.jpg?v=1766986154"},{"product_id":"moroso-big-mama-upholstered-leather-footstool","title":"BIG MAMA - Upholstered leather footstool","description":"\n    \u003cp\u003eMoroso's BIG MAMA - Upholstered leather footstool features a rich design history and distinctive functionality without specific designer information. It provides comfort through stress-resistant polyurethane foam and polyester fiber filling of various densities, and is crafted from easy-to-clean leather material. Frequently used in various spaces, it features a modern and refined design that complements both residential and commercial interiors. Related search terms in Korea: Moroso, BIG MAMA, leather footstool, modern furniture, interior design, Italian furniture, design accessories, footstool, Moroso.\u003c\/p\u003e\n    ","brand":"Moroso","offers":[{"title":"Z","offer_id":53770050437484,"sku":"Moroso :","price":3711.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_BIG-MAMA-Leather-footstool-Moroso-474078-rel5b3bcbb8.jpg?v=1766986191"},{"product_id":"moroso-big-mama-upholstered-fabric-footstool","title":"BIG MAMA - Upholstered fabric footstool","description":"\n    \u003cp\u003eMoroso's BIG MAMA is an upholstered fabric footstool featuring a wooden frame with stress-relieving polyurethane foam of multiple densities and polyester fiber filling. The legs are made of birch wood and screwed to the structure. The seat cushion is made of polyurethane foam of various densities and polyester fiber filling, with removable fabric covers on all versions except the leather version. BIG MAMA's modern and comfortable design makes it suitable for use in various spaces such as living rooms, bedrooms, or studies.\n\nKorean search keywords: Moroso furniture, Moroso BIG MAMA, BIG MAMA footstool, Moroso fabric furniture, designer furniture, modern furniture, fabric sofa, interior accessories, trendy furniture, stylish footstool\u003c\/p\u003e\n    ","brand":"Moroso","offers":[{"title":"Z","offer_id":53770051617132,"sku":"Moroso :","price":3711.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_BIG-MAMA-Footstool-Moroso-474073-relc37307cb.jpg?v=1766986191"},{"product_id":"moroso-big-mama-armchair-with-armrests","title":"BIG MAMA - Armchair with armrests","description":"\n    \u003cp\u003eMoroso's BIG MAMA Armchair is a premium seating piece with detailed craftsmanship. This product is constructed with stress-resistant polyurethane foam and polyester fiber filling of various densities, while the legs are made from birch wood secured with screws to the frame structure. The seat cushion is made with polyurethane foam of various densities and polyester fiber filling, and the back cushion features goose down. The fabric covers of the BIG MAMA collection are removable on all versions except the Papy armchair and leather version. This armchair is particularly popular in interior design for living rooms, studies, lounges, and hotel lobbies, and is characterized by combining comfort with sophisticated design in its form and functional features.\n\n#Moroso #Moroso Furniture #BigMama #Armchair #Interior Furniture #Living Furniture #Design Furniture #Modern Furniture #Armchair Design #Korean Interior #Moroso Korea\u003c\/p\u003e\n    ","brand":"Moroso","offers":[{"title":"Z \/ Q","offer_id":53770052796780,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ S","offer_id":53796546543980,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ W","offer_id":53796546576748,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ Y","offer_id":53796546609516,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ T","offer_id":53796546642284,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ Z","offer_id":53796546675052,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_BIG-MAMA-Armchair-MOROSO-436583-rel8d5649e2.jpg?v=1766986193"},{"product_id":"moroso-new-tone-small-sofa","title":"NEW-TONE - Small sofa","description":"\n    \u003cp\u003eNEW-TONE sofa is a work presented by the Moroso brand, designed by Alessandro Busana. This piece evokes modern streamlined architecture and features contemporary design that emphasizes curves and horizontal forms. Using sponge and polyester materials, it provides both practicality and comfort, while aluminum legs and modern finishing enhance its completeness. This product is widely used in family living rooms and lounge spaces, and is beloved for its refined design and comfortable feel. Hashtags that can be used when searching for Moroso brand, NEW-TONE sofa, and Alessandro Busana: Moroso, sofa, interior furniture, designer furniture, modern design, Alessandro Busana, home furniture, sofa design, Italian design, sofa brand.\u003c\/p\u003e\n    ","brand":"Moroso","offers":[{"title":"Z","offer_id":53770055156076,"sku":"Moroso :","price":3711.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_NEW-TONE-Small-sofa-Moroso-474083-rel1ab7fa16.jpg?v=1766986197"},{"product_id":"moroso-papy-bergere-bergere-armchair-with-armrests","title":"PAPY BERGERE - Bergere armchair with armrests","description":"\n    \u003cp\u003ePAPY BERGERE armchair is a product of the Moroso brand, and the designer is unknown. This armchair features a wooden frame with seats filled with stress-relief polyurethane foam of various densities and polyester fiber filling. The legs are not only screwed to the structure but also permanently fixed to the frame. The seat cushion is composed of polyurethane foam of various densities and polyester fiber filling. The back cushion is made of goose down. Papy Bergere is available in leather or non-removable fabric. This product is renowned for its flexible form and luxurious design, and is primarily used in spaces such as lounges, lobbies, or living rooms. Hashtags that can be used when searching for Moroso brand, PAPY BERGERE product, and the corresponding designer in Korea: #moroso #papybergerearmchair #interiordesign #italianfurniture #designfurniture #premiumarmchair #modernistfurniture #koreandesignshop #furnitureinterior #moroskorea\u003c\/p\u003e\n    ","brand":"Moroso","offers":[{"title":"Z","offer_id":53770057646444,"sku":"Moroso :","price":3711.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_PAPY-BERGERE-MOROSO-436636-rel7084ac30.jpg?v=1766986199"},{"product_id":"moroso-new-tone-armchair-with-armrests","title":"NEW-TONE - Armchair with armrests","description":"\n    \u003cp\u003eMoroso's NEW-TONE armchair features a curved design reminiscent of modern streamline architecture and seating emphasized by decisive horizontal forms. This product appears to be governed by the laws of hydrodynamics while recalling traditional design aesthetics. The seat and backrest use stress-resistant polyurethane foam and polyester fiber filling, with aluminum legs of varying density attached to a wooden frame finished in a polished manner. The seating area features a seat cushion made of stress-resistant polyurethane foam and polyester fiber filling, with an optional backrest pillow filled with goose down. Crafted in leather or fabric material, the covers of the NEW-TONE series are non-removable. This product is a late modern vision expressed in a new tone, bestowing new respect and style upon the act of sitting.\n\nSearch keywords and hashtags: Moroso, Moroso furniture, Moroso NEW-TONE, Moroso chair, Moroso, Moroso furniture, Moroso NEW-TONE, Moroso chair\u003c\/p\u003e\n    ","brand":"Moroso","offers":[{"title":"Z","offer_id":53770059940204,"sku":"Moroso :","price":3711.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_NEW-TONE-Armchair-MOROSO-436628-rel7ed47eda.jpg?v=1766986201"},{"product_id":"moroso-big-mama-sofa-in-fabric-or-leather","title":"BIG MAMA - Sofa in fabric or leather","description":"\u003ch2\u003eDesign Features\u003c\/h2\u003e\n\u003cp\u003eMoroso's BIG MAMA sofa, true to its name, is a masterpiece that delivers both deep comfort and commanding presence to any space with its generous and embracing silhouette. The abundant volume of cushioning harmonizes with gently curved forms, establishing itself as a focal point that captivates attention in contemporary living rooms as well as sophisticated lounge spaces.\u003c\/p\u003e\n\u003cp\u003eIts bold yet elegant proportions embody the essence of Italian craftsmanship, providing a profound seating experience that envelops your entire body the moment you sit. A versatile design that serves as a dramatic accent in minimalist spaces and as a refined complement in classical interiors.\u003c\/p\u003e\n\n\u003ch2\u003eMaterials and Finishes\u003c\/h2\u003e\n\u003cp\u003eThe BIG MAMA sofa is crafted in two material categories—fabric and leather—using only the finest fabrics carefully selected by Moroso. The fabric option adds warmth to your space with its soft touch and rich texture, while the leather option imparts a distinctive patina and sophistication that deepens with time.\u003c\/p\u003e\n\u003cp\u003eThe internal frame and cushion filling are manufactured according to Moroso's rigorous quality standards, maintaining their form through years of use while guaranteeing superior durability and resilience. All finishes are completed by skilled artisans in Italian workshops.\u003c\/p\u003e\n\n\u003ch2\u003eOptions Guide\u003c\/h2\u003e\n\u003cp\u003eThe BIG MAMA sofa offers upholstery options that allow you to select the exterior material covering the entire sofa. Six grades are available—Q, S, W, Y, T, Z—each representing Moroso's material categories for fabrics and leathers.\u003c\/p\u003e\n\u003cp\u003eThe weave structure of the fabric, color range, leather processing method, and thickness vary by grade, with higher grades featuring increasingly rare premium materials. Select the grade that matches your desired aesthetic and purpose, then specify the exact color and texture within that grade. Detailed material composition and color options for each grade will be provided upon inquiry.\u003c\/p\u003e\n\n\u003ch2\u003eOrder Information\u003c\/h2\u003e\n\u003cp\u003eThis product is sourced directly from European suppliers, guaranteeing authenticity. Each piece is individually crafted at the Moroso workshop according to your selected specifications. Production and delivery times vary depending on your chosen options; typically 8–14 weeks are required after order confirmation.\u003c\/p\u003e\n\u003cp\u003eFor material sample reviews by upholstery grade, precise color selection, and delivery schedules, please contact us for detailed guidance.\u003c\/p\u003e","brand":"Moroso","offers":[{"title":"Z \/ Q","offer_id":53766285001068,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ S","offer_id":53796563255660,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ W","offer_id":53796563288428,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ Y","offer_id":53796563321196,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ T","offer_id":53796563353964,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true},{"title":"Z \/ Z","offer_id":53796563386732,"sku":"Moroso :","price":6216.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_big-mama-moroso-438256-rel80bd07f7.jpg?v=1766986277"},{"product_id":"poltrona-frau-alo-barstool","title":"Poltrona Frau Alo Barstool","description":"\u003cdiv class=\"trdst-product-description\"\u003e\n\u003ch2 style=\"font-weight:500;font-size:18px;margin:0 0 12px;\"\u003eALO - Barstool\u003c\/h2\u003e\n\u003cp style=\"line-height:1.7;margin:0 0 24px;\"\u003e\u003cstrong\u003eALO - Barstool\u003c\/strong\u003e is a product from the collection of Poltrona Frau, an Italian luxury furniture brand.\u003c\/p\u003e\n\u003ch3 style=\"font-weight:500;font-size:15px;margin:24px 0 8px;\"\u003ePurchase Information\u003c\/h3\u003e\n\u003cul style=\"line-height:1.7;margin:0;padding-left:20px;\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShipping Method\u003c\/strong\u003e: Direct sourcing from Europe · Custom-made and shipped by sea\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEstimated Lead Time\u003c\/strong\u003e: 16-20 weeks after order confirmation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand\u003c\/strong\u003e: Poltrona Frau\u003c\/li\u003e\n  \u003cli\u003eTRDST directly sources from Europe and officially imports and sells this product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Poltrona Frau","offers":[{"title":"Soulful","offer_id":53770084352364,"sku":"PF-ALO-SC","price":2040.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/h_prodotti-183816-rel82e30dcf36774e9cb8020ee4de5935b1.jpg?v=1766986420"},{"product_id":"natuzzi-italia-gutta-oval-table-with-carrara-marble-top-and-walnut-base","title":"GUTTA - Oval table","description":"\n    \u003cp\u003eGUTTA - Oval table is an outstanding design work by Natuzzi Italia, with flowing curves drawing an organic profile that defines the designer's vision. Available in two versions with round or oval tops, it features a lightweight yet elegant solid walnut structure. The legs are formed according to their function, and the top evokes an irregular object reflecting its surroundings, available in Calacatta Oro marble. This table will add sophistication to everyday spaces and will be noticed for its distinctive design.\n\nKorean search keywords: Natuzzi Italia, Natucci, Gutta Table, Natuzzi Italia, Italian Design, Natuzzi Table, Italian Furniture, Natucci Table, Italian Living Room, Natuzzi Furniture\u003c\/p\u003e\n    ","brand":"Natuzzi Italia","offers":[{"title":"American walnut \/ American walnut","offer_id":53041983455596,"sku":"Natuzzi Italia : T874003XNA","price":8123.0,"currency_code":"USD","in_stock":true},{"title":"American walnut \/ Calacatta Gold (marble)","offer_id":53041983488364,"sku":"Natuzzi Italia : T874001XNA","price":8123.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/9313\/4444\/files\/0125760_gutta-dining-table.jpg?v=1767539961"}],"url":"https:\/\/trdst.us\/collections\/massimo-iosa-ghini.oembed","provider":"TRDST.US","version":"1.0","type":"link"}