{"title":"edra","description":"\u003cp\u003e\nEdra was founded in Perignano, Tuscany, in 1987, and is now famous all over the world for the excellent quality of its residential interior design solutions, which are a perfect combination of artistic tradition, technological research, valuable materials and craftsmanship. Over these years of endless product development, edra has managed to build a clear corporate identity based on its vision: combining beauty with personal well being. Founded by Valerio and Monica Mazzei, the second generation of a family of pioneering furniture designers, edra instantly stood out for its philosophy: staking it all on exclusive products, made to last, that do not give in to the latest trends. This has led the company to design sofas and other items so accurately that they can be considered to be unique, distinctive pieces, made to be passed down from generation to generation as heirlooms.\u003cbr\u003e\u003cbr\u003eEdra’s distinctive values are its commitment to technological research and a constant focus on design. It is on such grounds that the company selects its architects and designers, who have eventually become successful professionals and household names. This is what happened with Zaha Hadid, with the Campana Brothers, Fernando and Humberto, with Francesco Binfaré, who has been working with edra since 1993, with Jacopo Foggini, Masanori Umeda, to name just a few. All this until 2014, under the artistic and intellectual guidance of Massimo Morozzi, whom edra fondly remembers. Nowadays, the sofas, armchairs, beds, tables, cupboards and lamps by edra make up an unrivaled collection of pieces that define an outstanding landscape. Behind each piece there is a story, universal messages that bring people together, at all latitudes. This has shaped the concept of a sofa that can easily adapt to different places and people, taking new shapes and positions to meet any special requirement. A sofa that changes its looks, like the Flap. One that has interchangeable geometries, like On the Rocks. One that looks and feels cuddly, like the Pack or Sherazade. A timeless one, like the Absolu. One that becomes the symbol of making time for oneself, like the Grande Soffice, the new sofa that combines great comfort with an exceptionally large size.\u003cbr\u003e\u003cbr\u003eA search for quality and a constant pursuit of product innovation has led edra to develop exclusive solutions for its sofas, as a result of a decades-long partnership with Francesco Binfaré. One of such solutions is the \u003cstrong\u003e“smart cushion”\u003c\/strong\u003e, which can be molded and shaped as one like, to find the most relaxing position with a flick of one’s hand. Another exclusive technology developed by edra’s research is the \u003cstrong\u003eGellyfoam®\u003c\/strong\u003e, a patented material inspired by the biomedical industry that offers ultimate comfort. An unexpected softness wraps the body and provides the right level of support: it took years of endless experimentation to achieve such level of excellence. Loyal to its values, edra is a proud supporter of the “made in Tuscany”: it is in Perignano, a town surrounded by the history and beauty of the Tuscan countryside, that its sofas are designed and manufactured. The fabrics used for the upholsterers are an integral part of the design, not a mere addition: exclusively made for edra, they need to fulfill technical specifications – first and foremost, strong, thick yarns – that perfectly match the materials so as to give the sofa the right shape. The aesthetic qualities of the fabrics must then agree with the language of the piece: they are its skin.\n\u003c\/p\u003e","products":[{"product_id":"edra-standard-modular-sofa","title":"STANDARD - modular sofa","description":"\u003cdiv style=\"font-family: 'Pretendard', sans-serif; line-height: 1.8; color: #333; max-width: 100%; margin: 0 auto; padding: 10px;\"\u003e\n\n    \u003ch2 style=\"font-size: 26px; font-weight: 700; border-bottom: 2px solid #000; padding-bottom: 12px; margin-top: 30px; color: #000;\"\u003e\n        Standard Sofa: A New Standard of Comfort That Breaks Convention\n    \u003c\/h2\u003e\n\n    \u003cp style=\"margin-bottom: 25px; text-align: justify; font-size: 16px;\"\u003e\n        \u003cstrong\u003eStandard\u003c\/strong\u003e by Edra is an intelligent furniture piece that transforms its shape to match the user's posture. After years of research, Francesco Binfaré perfected the 'Smart Cushion' technology that allows backrests and armrests to be adjusted to any desired angle, creating a masterpiece that provides perfect support in any position.\n    \u003c\/p\u003e\n\n    \u003cdiv style=\"background-color: #f9f9f9; border-radius: 12px; padding: 25px; margin-bottom: 35px; border: 1px solid #eee;\"\u003e\n        \u003ch3 style=\"margin-top: 0; color: #000; font-size: 19px; font-weight: 700; margin-bottom: 15px;\"\u003e✨ Innovative 'Smart Cushion'\u003c\/h3\u003e\n        \u003cp style=\"font-size: 14px; color: #444; line-height: 1.6;\"\u003e\n            All backrests and armrests of the Standard sofa bend smoothly \u003cstrong\u003ewith just a touch\u003c\/strong\u003e through an internal special mechanism. You can reconfigure the shape at any moment according to your preference—fold it low to use as an armrest, or raise it high to use as a backrest.\n        \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003ch3 style=\"font-size: 20px; font-weight: 700; color: #1a1a1a; margin-top: 40px; border-left: 4px solid #000; padding-left: 12px;\"\u003e📦 System Module Composition\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; margin-top: 10px;\"\u003eStandard is a \u003cstrong\u003emodular product\u003c\/strong\u003e that combines units of various sizes and shapes.\u003c\/p\u003e\n    \u003cul style=\"padding-left: 20px; font-size: 15px; line-height: 2; color: #444; margin-top: 10px;\"\u003e\n        \u003cli\u003e\n\u003cstrong\u003eRectangular Module:\u003c\/strong\u003e Basic unit for classic linear arrangement\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eDiagonal Module:\u003c\/strong\u003e Corner unit with soft angles optimized for conversation\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eTerminal Module:\u003c\/strong\u003e Unit that elegantly finishes the end of the sofa\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eGellyfoam®:\u003c\/strong\u003e Uses Edra's exclusive special foam to provide elasticity and comfort as if sitting on a cloud\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003ch3 style=\"font-size: 19px; font-weight: 700; color: #1a1a1a; margin-top: 40px; border-left: 4px solid #000; padding-left: 12px;\"\u003e📐 Product Specifications and Materials\u003c\/h3\u003e\n    \u003cdiv style=\"overflow-x: auto; margin-top: 15px;\"\u003e\n        \u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 14px; border: 1px solid #eee;\"\u003e\n            \u003ctbody\u003e\n                \u003ctr style=\"border-bottom: 1px solid #eee;\"\u003e\n                    \u003ctd style=\"padding: 12px; font-weight: 600; width: 35%; background-color: #fcfcfc;\"\u003eFrame Material\u003c\/td\u003e\n                    \u003ctd style=\"padding: 12px;\"\u003eSteel frame\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom: 1px solid #eee;\"\u003e\n                    \u003ctd style=\"padding: 12px; font-weight: 600; background-color: #fcfcfc;\"\u003eFilling\u003c\/td\u003e\n                    \u003ctd style=\"padding: 12px;\"\u003eGellyfoam® and synthetic foam layering\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom: 1px solid #eee;\"\u003e\n                    \u003ctd style=\"padding: 12px; font-weight: 600; background-color: #fcfcfc;\"\u003eCover\u003c\/td\u003e\n                    \u003ctd style=\"padding: 12px;\"\u003eRemovable dedicated fabric or leather\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom: 1px solid #eee;\"\u003e\n                    \u003ctd style=\"padding: 12px; font-weight: 600; background-color: #fcfcfc;\"\u003eAdjustment Function\u003c\/td\u003e\n                    \u003ctd style=\"padding: 12px;\"\u003eBackrest and armrest angle adjustment (Smart Cushion)\u003c\/td\u003e\n                \u003c\/tr\u003e\n            \u003c\/tbody\u003e\n        \u003c\/table\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"margin-top: 40px; padding: 20px; border: 1px solid #eee; background-color: #fcfcfc; border-radius: 8px; font-size: 13px; color: #666;\"\u003e\n        \u003cp style=\"margin: 0; font-weight: 600; color: #333;\"\u003e💡 Purchase Information:\u003c\/p\u003e\n        \u003cp style=\"margin-top: 8px;\"\u003e- The overall size and shape of this product vary depending on the combination of individual modules.\u003c\/p\u003e\n        \u003cp\u003e- If you wish a \u003cstrong\u003ecustomized module combination\u003c\/strong\u003e tailored to your specific space beyond the preset configurations, please contact us separately.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"EDRA","offers":[{"title":"STDN10 \/ S","offer_id":53159757939052,"sku":"edra : STDN10 - 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